Posted on February 24 2021
Welcome to 2021, where your business’ brand is everything. It doesn’t matter what type of business you are in; if you want to stand out against competitors, careful branding is important.
Once you’ve spent time creating and building a solid brand, you’ll want to incorporate pieces of your branding in everything you do. This will help you stay top of mind for folks when they do need your services.
That’s why we suggest incorporating your branding into your client gifts. You can do this for client onboarding packages, client thank you gifts, holiday gift boxes or anything else that comes to mind.
When you’re thinking about sending branded gifts packages to clients, we suggest sitting down and thinking through what your brand is, what it says about you and what message you want to send through the client package. Whether you’re onboarding a new client or thanking someone who’s been with you for years, what aspects of your brand do you want them to remember and appreciate?
Once you’ve done this, consider the types of gifts or items that might best support this message. Creating a theme can help you choose several things to send, but make sure you’re thinking about that branding from beginning to end. Stay on message and have a little fun with it!
Still not sure where to start? Here are a few ideas to help you get the ball rolling:1. Keep it simple.
Adding just a pop of your branding into the gift box is a subtle and cost effective way to remind new clients who you are and tie everything nicely together. There are a few ways you could do this, from a custom branded note card with a message from you to incorporating your brand’s colors into the packaging.
2. Get Tasty
Pretty much everyone loves a sweet treat. We often say the best way to someone’s heart is through their stomach, and it’s another way you can remain top of mind for folks. We bet you can remember a really good cookie you’ve had, for example, or the last baked good that made you say “wow.”
Branded logo cookies are an easy way to win just about anyone over. They’re a fun, visual representation of your brand and while they won’t last forever, the impression likely will.
3. Elevate the usual
When companies think of branded gifts, they often go for the ones we see most often: branded pens, diaries, notebooks, etc. Don’t get us wrong, if these things are high quality, they can work great. For example, we’ve done branded notebooks with clients before, but rather than using something cheap, we worked with artisans in India to hand craft each one. Your customers and clients will be able to tell the difference between something mass produced and something custom crafted, so ensure whatever items you’re choosing are quality. The best part is you will probably end up supporting small businesses and artists in the process!
4. Go for function
Depending on what you are hoping to achieve with this client gift, it’s likely you want the individuals receiving the boxes to remember you or be reminded of your services often. Maybe you want them to talk with their friends, family or acquaintances about you to further drive up business. Either way, figuring out a way to incorporate your branding into your client’s daily life is a good way to achieve those goals.
This is where you really need to think about the audience for your gift. What if they don’t carry that notebook you sent with them everywhere? Perhaps they are tech-driven and the branded pen you sent them will end up at the bottom of their junk drawer for the next several years.
There’s no one size fits all answer to this one. If you know your client is a big coffee drinker, a branded to-go coffee mug might be the perfect gift that they carry with them throughout the week. Perhaps you noticed their desk has candles on it to create a soothing environment, and a soy candle with your logo on it is the best way to go. With this approach, it all depends on who
5. Think outside the box
We’re going to challenge you here: instead of going to the internet for inspiration, brainstorm by yourself for a bit. Think about what your company does, how your clients might interact with you or what products and services might stand out most from others. Is there a way you can use this information to include something truly unique in your gift box?
We’ll give you an example here: A wedding venue we’ve worked with in the past wanted to give something to couples who chose the venue for their celebration. Knowing that many new couples might be redecorating their homes and finding fun ways to commemorate their wedding day in that décor, the venue added watercolor painted pictures of the venue to their gift box with photo frames. Couples spend a lot of time deciding on a venue to host their wedding at, so this was a beautiful, creative way to say thank you and create a lasting impression.
Are you still feeling a bit lost on where to begin with your client gift boxes? Don’t worry - we are gifting experts and this is why we’re here. You can click here to fill out a form.
We will set up a time with you to collaborate and design something truly special and unique for your needs.